Certified ROI Marketer® – Program Master

Real Marketing ROI Taught by Real ROI Marketers® with Track Record™

All the Program Masters for our Certification Programs have one thing in common: they have what we call “Marketing Performance & ROI bottle”. This means they are all ROI Marketers® with hands-on, proven track record in the different disciplines of Marketing Performance & ROI. They master and excel in the Marketing Performance & ROI theory, they have at least 15 years of experience in successfully running real Marketing Strategies and Ads for multiple types of products with real (proven) business results (more sales, more market share, more prospects and/or more conversions), and they have global experience – usually covering the Americas, Europe and Asia Pacific. In other words, FMPI is all about Real Marketing ROI Taught by Real ROI Marketers® with Track Record™.

Program: Certified ROI Marketer®
Program Author & Master: Jerome Fontaine

  • Global Chief Tracker
    The Fournaise Marketing Group – The Marketing Effectiveness Tracker & Booster®

    Global Headquarters in the UK; Operations in US, Europe, Asia, Australia
  • Global Academic President, The Fournaise Marketing Performance Institute The Authority in ROI Marketing Education®
Jerome’s Background:
  • French-born Jerome Fontaine is one of the world’s Experts in the field of Marketing Effectiveness Tracking & Boosting (METB), and a no-nonsense ROI Marketer®.
  • He has a 20-year METB track record across 25 countries worldwide, and has applied his Marketing Performance & ROI craft to/for some of the biggest Brands including Nestlé, United Parcel Service (UPS), Adidas, Volvo, Intel, Dell, IDC, Hewlett-Packard, Citibank, HSBC, TAG Heuer, Guerlain and Montblanc.
  • He advises CEOs, CMOs and Senior Marketers of Fortune 500 & Large organisations, SMBs/SMEs and Advertising Agencies on how to boost their Marketing Performance & ROI, to push their Marketing spending to generate better (real) business results for topline/bottomline growth.
  • He is a former Partner, Brand Director & Marketing Services (ROI & Performance) Director at Top Ad Agency Euro RSCG (Havas group) in charge of high profile Brands such as Yahoo!, Philips, Guerlain, Evian Mineral Water, Air France, Vietnam Airlines and Danone.
  • Previously lead Marketer in the Consumer Division of Compaq Computer Asia Pacific (that he joined from the Consumer Division of Compaq Computer France), he was driving the team that made Compaq Presario the #1 consumer selling PC in the Asia Pacific region.
  • Jerome holds a Master of Arts, and a Master of Business Management from EDHEC Lille, one of France’s and Europe’s Top Graduate Business Schools. He speaks several languages fluently.
  • He has written for and has been quoted by some of the top Business & Marketing Publications around the world, including Businessweek, Bloomberg, CNBC, Forbes, Business & Leadership, Chief Executive, Management, Marketing, World Advertising Research Centre (WARC), Marketing magazine, MarketingWeek, Campaign, Brand Republic, Media, Market Research World and hundreds of Marketing blogs.
  • Jerome’s Track Record: Organisations & Marketers who have applied his Marketing Performance Boosting recommendations have achieved an average of +45% increase in Customer Demand Generation, Marketing Effectiveness & Marketing ROI
  • Jerome is the Author of our Exclusive Certified ROI Marketer® Program