The Top Dog School for ROI Marketing™

The Fournaise Marketing Performance Institute® (FMPI)

The Fournaise Marketing Performance Institute® (FMPI) is a Global Leader in ROI Marketing Education & the Top Dog School for ROI Marketing™. FMPI offers exclusive and renowned ROI Marketer® Certification Programs that transform Marketers into well-rounded ROI Marketers®.

Using the Bootcamp & eLearning models, FMPI has so far delivered Exclusive ROI Marketing Certification & Training Programs to more than 1,000 Marketers across 15 countries worldwide.

FMPI is a Division of The Fournaise Marketing Group, one of the global leaders in All-Media Marketing Performance Measurement & Management (MPM). So you will be learning ROI Marketing from one of the world's best – whose MPM Solutions are used by Fortune 500 & Large companies, SMEs/SMBs and Top Advertising Agencies across 20 countries worldwide.

Registered with the UK Register of Learning Providers (UKRLP), UK Provider Reference Number (UKPRN): 10042756

About The Fournaise Marketing Group – The Marketing Performance Booster®

With 13+ years of Marketing ROI expertise across 20 countries, whatever had to be seen, Fournaise has seen it.
Fournaise is globally headquartered in the UK, with operations in the US, Europe, Asia and Australia.
Everybody can talk about Marketing Performance and Marketing ROI, but not everybody has actual, hands-on global experience and expertise in this field. B2C & B2B. You want to learn from the Marketing ROI experts who have seen it all. And that's Fournaise.

  • Fournaise tracks & boosts the actual effectiveness and performance of 2.5+ million Marketing Strategies & Ads each year, across All Media Types (traditional, digital, mobile, in-store), across 20 countries worldwide, 13 industries & 11 languages
  • With more than 30 million Marketing Strategies & Ads performance-tracked over the last 13+ years in B2C and B2B, and with 50+ million Prospects & Customers captured and managed for its Marketer clients, Fournaise has one of the best All-Media Marketing Performance Boosting track records in the world
  • Fournaise uses its Precision-Science Marketing Performance Solutions to tell Marketers which Marketing Strategies & Ads work, which ones do not, where, when, on which target audience & why – and what they should do about it to boost performance
  • Fournaise's cloud-based Marketing Performance Solutions Performance-Track strategies, creative executions and campaigns @PRE (AudienceTester®, CampaignTester®) and @DURING-POST (Fournaise CustomerGenerator™, Fournaise Campaigns Performance SoftScore (F-CPSS™), Fournaise CompetitionTracker™, Fournaise ShopperConvertor™)
  • Fournaise Marketer clients generated more than 40% incremental customer demand for their products and services last year, through more effective and ROI-focused Marketing Strategies & Ad campaigns

Fournaise Tracks & Boosts Marketing Performance & Marketing ROI for the World's Top Organisations

Fournaise's Marketing Performance Solutions have been activated across 20 countries worldwide, on or for some of the world's leading Brands and organisations, including:

  • Intel, Dell, 3Com, Qantas, Singapore Airlines, HSBC, MasterCard, Nestlé, Ricola, Listerine, Adidas, Nike, IDC, Vans, Seagate, Energizer, Canon, Hitachi, Johnson & Johnson, E*TRADE, News Limited
  • Olympus, Toyota, Lexus, BMW, Volkswagen, McDonald's, Burger King, KFC, Guinness, Baron's, Solvay, LexisNexis, Costa Coffee, Bank of China, OCBC, Commonwealth Bank of Australia
  • And most of the world's Top Ad Agencies, including Ogilvy, JWT, M&C Saatchi, Euro RSCG (Havas), Grey, Iris, DDB, Y&R, McCann Worldgroup and Hakuhodo

Fournaise's Marketing Performance Tracking Data is Regularly Quoted by the Media Around the World

Over the last 13+ years, Fournaise's Performance-Tracking data and results have been quoted in most of the leading Business publications around 20+ countries, including Forbes, BusinessWeek, Bloomberg, CNBC and Harvard Business Review, and most of the Marketing/Media publications in the world, including WARC, Marketing, MarketingWeek, CMO, eMarketer, Campaign, AdvertisingAge and B&T, making Fournaise one of the world's references in the field of Marketing Performance Measurement & Management (MPM) & Marketing ROI.